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Reach the Right People

Think through sampling, inclusion, and who your survey is actually reaching.

Random Sampling. New method. Same voices missing. Remove the barriers to participation.

Random Sampling. New method. Same voices missing. Remove the barriers to participation.

Random Sampling: A New Twist on the Same Old ‘Frequent Flyer’ Problem

Reach the Right People

Kristin Williams

Nov 18, 20242 min read

Sampling and equity. An invitation isn’t equal access. Make participation possible

Sampling and equity. An invitation isn’t equal access. Make participation possible

Random Sampling Isn't Equitable or Inclusive

Reach the Right People

Kristin Williams

Nov 12, 20244 min read

Know your sample. Randomly chosen from whom? Be clear about whose voices you heard.

Know your sample. Randomly chosen from whom? Be clear about whose voices you heard.

A Sampling of Samples: Random vs. Convenient

Reach the Right People

Kristin Williams

Nov 11, 20242 min read

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