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Write Better Questions

Build clearer, more useful survey questions that produce better data.

Survey says...but what does it actually tell us? Know what you can and can't conclude.

Survey says...but what does it actually tell us? Know what you can and can't conclude.

Survey Says...What Exactly?

Analyze & Use Your Data

Kristin Williams

5 days ago6 min read

Keep it short. But shorter isn’t always better. Keep the words people need.

Keep it short. But shorter isn’t always better. Keep the words people need.

Question Writing: Keep It Short.

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Kristin Williams

May 12, 20223 min read

Keep it specific. ‘Often’ means what? Tell people exactly what you mean.

Keep it specific. ‘Often’ means what? Tell people exactly what you mean.

Question Writing: Keep It Specific.

Write Better Questions

Kristin Williams

May 11, 20224 min read

Keep it simple. Confusion changes responses. Ask one clear question at a time.

Keep it simple. Confusion changes responses. Ask one clear question at a time.

Question Writing: Keep It Simple.

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Kristin Williams

May 10, 20224 min read

Closed-ended questions. Selected most does not mean ranked first. Ask for the comparison you need.

Closed-ended questions. Selected most does not mean ranked first. Ask for the comparison you need.

Choosing the Right Closed-Ended Question

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Kristin Williams

Mar 31, 20223 min read

Open-ended questions. Be clear about what you’re asking. Leave the response to them.

Open-ended questions. Be clear about what you’re asking. Leave the response to them.

Writing Open-Ended Questions

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Kristin Williams

Mar 10, 20224 min read

Survey question types. Open and closed yield different data. Choose based on what you need to learn.

Survey question types. Open and closed yield different data. Choose based on what you need to learn.

Open or Closed? The Two Survey Question Types

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Kristin Williams

Feb 24, 20223 min read

Survey Moonwalk. Want to write a useful survey? Start at the end.

Survey Moonwalk. Want to write a useful survey? Start at the end.

The Survey-Writing Moonwalk

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Kristin Williams

Jan 27, 20224 min read

Survey writing. Anyone can write a survey. Not everyone can write a good one.

Survey writing. Anyone can write a survey. Not everyone can write a good one.

Three Common Myths About Survey Writing

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Kristin Williams

Jul 14, 20213 min read

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